BBC bulletin

Techniques

There are different techniques being used in the BBC news bulletin, one of them could be the use of diegetic and non-diegetic sound. The diegetic sounds used are the news reporters and journalist, which are the dominent voices in the news. This is because they are the ones informing and educating the audiences about what's happening around the world. The non diegetic sounds used are the music at the beginning, which shows the news identity. So whenever the audience here this music without looking at the Tv, they would regognise it to be BBC news. There's not a variety in the different camera shots which are used in the news, it's mostly a medium shot, which is facing the news reporter face to face. This is that it's direct mode is talking directly at the audience, so like he's being talked to normally. This is part of the uses and gratification which in a social way, it helps the audie

Representation
The representation in which the BBC bring is that the news should away be a moral panic towards the audience, most of the news is going to be bad. So them people have to be represented in a negative way, this is done by the serious tone of the reporter which leads the audience to believe it's a serious situation. The news corp,

Collection 1 Launch - Official Call of Duty® MW3 DLC Trailer

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The codes and conventions of the modern warfare 3 trailer; the technical codes used are the different camera positions and the affect it has on the audience. One of the camera positions used is the over the top camera view which represents that the audience have the view of a helicopter.This is by using the uses and gratification theory of escapism that the audience are there in the battle field watching everything from a safe view. This captures the theme of action, as it reminds them being in a dangerous warzone. Another camera view used is the view of point, where it's like the audience can see themselves holding the gun. This is linked to the effects theory, as the audience are drugged into believing that their going to be this fearless, brave heart soldier. This is any persons imaginations to be in a war which they know their actual lifes aint going to be in danger. One of the misc en scene is the props being use in the video to make it look like a action game. These are the different explosions being blown up in buildings. Also the guns firing at a rate which isn't normal creates that sense of moral panic. Also the diegetic and non diegetic sounds being used in the trailer creates that realism and adrenaline of a action war game. The non-diegetic fast beat rock song, creates a sense of danger as this is what rock is about, this helps the audience connect what is happening on the screen. Also the diegetic sound are the guns and explosions as this is what a war game is about.


 Media Representations: How is war represented in the trailer?


War in this trailer is represented as a brutal , violence act. As this is shown with soldiers dying and blood being splattered everywhere on the floor.  This is to show the realism of the game and how much it has evolved into making games look so real. Also the computerized globe; this could connote two different meaning. One could be that the globe shows how war has become such a big part in the world. As many countries are fighting all around the world; for example the Arab spring which occurred recently. Also it shows fighting wars in a fun and exciting way, which people can discover as they know their lifes arent going to be in danger.  However a oppositional view would be that they are "commercialising" the topic of war, where it is a more patriotic idea C.O.D is promoting the violence and competition aspect of it whereas war is more about patriotism showing a negative representation of the war.


Media Institutions: In what ways is the trailer typical of the video game industry?


it's typical of a video game to use different shots to excite and make the viewers see what the new game is really about. These shots include point of view, medium shots, long shots, plane shots etc. Another way it's typical is the different logo's which appear on the screen. the first one is the age certificate which is 17, then the name of the advertisement is modern warfare collection 1. This is to make aware of what the audience is gong to watch,  the repetitive use of the COD ident for brand identity is also a typical convention..Also when   the when a trailers out the theme has to match what the trailer is about. In this video game the theme is army, so there is the green colour being use alot. Also the army infrared theme is used with the green to capture the army theme, this is typical as all the industry does is link the game with different themes to match reality. 


Media Audiences: Who does this text appeal to and what pleasures does it offer?


This trailer appeals to game lovers which like action/fighting, this war games helps them live that in a virtual way. Although it could appeal to a much wider audience as gaming now has become more of a hobby for more people,  It offers the pleasures of social interaction which fufils the audiences' uses and gratifications. This is done by allowing the audience to play online and join 'the global village'. This also allows the audience to escape from there everyday normal lives and see how life as a solider is which is also fulfilling uses and gratifications.

Lynx Advert

Codes and Convention

1)      What techniques are used within the advert to gain and keep the viewers attention?

The advert uses sex appeal to gain and keep the viewers attention as the advert shows a range of seductive girls under a man’s control because of the reason, that he has used the lynx. Also voyeurism is a technique used to gain and keep the viewers attention as the man stops and stare at these women as they remove their bra’s, this gains/keeps the viewers attention as it leaves them wanting to see more as the advert continues.

 The advert also uses intersexual references as at the end of the advert it mentions that “the cleaner you are, the dirtier you get” this is trying to implying that if you use this deodorant  you will get cleaner but your mind will get dirtier as you any girl falling for you and doing what you want. This is part of the  voyeurism, as it's sexual pleasing the male audience through the naked eye that their watching many women in bikini's chasing a man.

Representation

2)      Discuss the following ways in which the extract constructs the representation of males and females?

In this advert Males are represented as superior/dominant as the females within the advert are copying what the man does; this also tries to represent that the spray gives the man a ‘lynx affect’ where the females follow what they say.

In contrast; this advert women also represented as sexy/attractive women as they’re all dressed in bikinis; this shows their beautiful looks which attracts male’s attractions.  However they are also represented negatively as being ‘weak’ as they are shown to be under the man’s control. This can be contradictory as it could show that males are more superior to women as they follow what he does.   

There have also been some sex symbols that have been represented within the advert as they say “The cleaner you are, the dirtier you get”. Pieces of irony are used within this line which also plays on people’s minds.

Audience

3.) What are the main audience for this lynx advert?

On the basis of this advert the target audience lynx are trying to attract would be young/middle aged men, purely because the man within the trailer is around this age himself as well as the women, therefore they are trying to attract a young audience. The Demographics being attracted would be people within C1-E; the reason for this is because these types of audience are working class/unemployed (young adults/teenagers). Therefore appealing to them as the advert shows this by using male gaze. The reason why these target audiences would be attracted as it shows males that if they use the deodorant then females will be under their control/ they will fall for whoever using the spray. By doing this the advert is shown to be a men’s deodorant as seen in the advert it would target a male audience due to it attracting the opposite sex. This advert also attracts the males audience as it's part of the uses and gratification thoery as it helps them go into escapism. Being chased by hundreds of women is a man's dream, and watching the lynx advert somehow they could see themselfs in that position as they have the lynx product aswell.

Institutions

4)      What is shown in the advert about the lynx brand and the experience it offers?

The advert suggest that the lynx brand and the experience it offers are wild and sexual as the advert shows this through the continuous sex appeal within the advert, the experience the deodorant offers is that it’s a “girl magnet” which is trying to show the different experiences such as having  girls surrounding you. This builds on previous Lynx ads that also suggest people who ever uses Lynx will have beautiful women attracted to them.  The advert also communicates to a variety of men by showing that anyone that uses the lynx could get someone by wearing lynx.

At the end of the advertisement it says “The cleaner you are, the dirtier you get”, this tries to express to people by using the lynx makes you cleaner but your mind dirtier. An example of this is when the females are following what the man does and then he makes them take the bras off.

Itunes advert analyses

What conventions does this trailer use to persuade the audience to buy the product?

The conventions used to persuade the audience to buy the product was mainly the music and dancing, the music the dancers are dancing to is ' Hey Mama' by the Black Eye'd Peas which is an upbeat song and gets the audience to identify with the lyrics which are :' Hey mama , its that beat that make you move mama'. Looking specifically , we notice the dancers are silhouetted , but you can tell that they are of different ethnic background for example; The woman with an afro dancing to funk and also a white man with his hat on backwards, low combats and body popping which usually signifies a break dancer. This shows that the Ipod is made for everyone with it simplicity but up to date technology. Lastly the use of bright colours signifies a good feeling, letting the audience know that the Ipod is something good and exciting to have.

What would be the main target audience for this trailer?
This advertisement would attract Window users. Ipods were specifically made for a software called Itunes, with this software you can upload music, arrange into playlists , also buy music from the homepage but was available only on mac computers. But this in this trailer it lets the audience know that it is now made for Windows which goes out to a much broader audience , as it is the leading brand in computer whilst the Mac computer is still rising in popularity. This trailer reaches out to ages from 12 to 30/35 socio economically graded C1,C2,D, and would attract fun seekers and a more sophisticated audience.

How is the product represented?
In this trailer the dancers are silhouetted and the only thing standing out is the Ipod itself and the headphones because they are white. This shows that the music is coming from the Ipod and makes the creates a good feeling to make people dance as they do in the trailer. Also it advertises Itunes which is the only software available for the Ipod and gives the web address this enables the audience to download the software for free. The Ipod is represented as a product for everyone , as shown in the trailer there are different genres of dancing with people of different ethnic background. We are shown a Afro black woman dancing to funk which is popular within the black ethnicity. A white b-boy break dancing which is popular within the white ethnicity, a white woman with long hair club dancing and a black man with cainrows street dancing, which is again popular to black ethnicity. This tells the audience that this product is not specifically just made for Mac Users but is beneficial to everyone all over the world.

How does the brand encourage people to buy the product?
The brand of the Ipod is Apple which is the brand for mac computers, Itunes and all Iphones and Ipads. They encourage people to buy the product by making is accessible to Windows which is the leading brand in computers, this reaches a much wider audience as many people windows more than mac. It also gives the web address www.itunes.com which then gives the audience the advantage to download Itunes and also sell the Ipod. Also the different dancing helps the audience go into escapism as they want to be dancing in their own world with the ipod.

KONY 2012

http://www.youtube.com/watch?v=a_Vt9Mt7pik - First 3 minutes of the video

Codes and Conventions

Media identifies three categories of codes that may be used to convey meanings in media:

·         Technical codes, which include camera techniques, framing, depth of field, lighting and exposure

·         Symbolic codes, which refer to objects, setting, body language, clothing and colour

·         Written codes in the form of headlines, captions, speech bubbles and language style.

The Mise en scene for the extract was very dull and was very boring, this is good for the extract as they are trying to convey a message about a criminal. The extract itself is a documentary and the person that is the voice over records it himself, at the beginning it shows that how he had met one of his friends called Jacob. They show how they met in Uganda and he talks about how his brother has been killed by Kony. That part was record by a camcorder and it makes it look really realistic and from this it is able to see that it is a documentary. 

Representation

This represents Kony as a villain as he had made an army of children and had been bad. This extract represents all the evils in the world and it shows that there are problems in other countries without people knowing. With all the bad things that Kony has done it shows that people have it easy in countries such as England and America which means people should consider stopping things like this and should consider going to the country and helping out. Some people might feel that this sort of thing always helps in African countries which is stereotypical as it happens in other countries therefore people should not be stereotypical.   

Audience

This extract shows the audience all of the evils that are going on in the world. This helps the audience know what is going on around the world and what is going on in other countries. The audience can see what has happened and can help the country to which this has happened to by donating. The audience can see this extract in a variety of ways over the internet as this was shown on the news the audience can check it up on the internet. This extract will make people in other countries feel guilty as they could feel that they should have helped and should have been more thoughtful. They could also feel guilt as they wouldn’t want it to be their family and wouldn’t it to be anyone they know. 

Advert analysis

What techniques does the ad use to persuade the audience to consume the Guardian?

One technique that the advert used to persuade the audience is that it had clips of different people; which were different genders, age and background. We see this as it was a close shot to capture their racial identity; this shows the audience that everyone can receive this news and that it’s never biased. This is part of the uses and gratification; Maslow’s theories which is the social (belonging). This illustrates to them that their part of a news team, that is there to inform them and give them reliable and 24/7 news. Another technique is the editing, as in the pigs house there was a newspaper flash about the situation. This is a connotation of ‘breaking news’ which is the best news being delivered to the audience. As these types of news creates a moral panic, and this what people buy the news for to hear about the most outrageous stories ever. Also another editing made was when the worlds map was show with a news article fading through it. The map had red dots appearing on each country, this is affective as it represents that their news stories are spread around the world instantly. This is part of the uses and gratification also as the audience knows that they’re going to be receiving information about the world. This is satisfying their curiosity about the world; it could also be educating them about something new they might have learnt.

 As modernism is shown in this advert, there was flashed of many tweets by people made about the three pigs. These tweets were different people opinions all around the world as there was many different languages shown. This illustrates the fact that the guardian just releases the news in a non-biased way. But it allows the audience to have their own opinion about the news. While the tweets are flashing, non diegetic sound has been edited in with different people talking at the same time with different opinions about the same situation. It again shows the value of the news readers having their own opinion on the news and how they can share it viral. Also the three little pigs were chosen as the headline as it was there for the visual pleasure. As everyone once in their life did enjoy their story, so by changing the story into more modern version would definitely entertain people to watch the advert.

Representation: How is the news represented in the ad?

The advertisement represents the news by showing the diversity of receiving news through the guardian. The main way people used to get their news from the guardian was through the newspaper by going to the shop. As technology changed the way people are informed now, the guardian promoted how their news can be gained not only by newspaper. For example; when the women was sitting down at her house, looking through the guardian website, and was reading the news while at the same time watching videos. It showed that if reading wasn’t right for her then she could watch a video about that news with her demand. It shows the fact that these days news can be received anywhere you are and the specific news that is wanted by that person can be looked at too. Also this means that news is being represented as modern through technology. For example toward the end of the video there is a clip of 4 way in which the guardian news can be received on. These are the ipad, phone, laptop/computer and newspaper. These demonstrate that the news is everywhere, which means that whenever the audience want to know about ‘hard news’. All they have to do is go to the closest gadget or to the local shop. Another way news is represented is that people can express their opinions about certain news nowadays, this is because of the twitter and the comment boxes on the guardian. It allows people to get involved with the news by expressing their own opinion biased or not. This is also part of the uses and gratification theory as the guardian allows the news readers to connect with society, by expressing their thoughts and opinion with others.

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian?

One of the issues that the advert showed about new technology is that by elaborating so much on the new technology and how news is being received now. It shows that the main ways newspaper institution used to get their money which was by selling newspapers is declining rapidly due to technology. For example when the advert shows the use of the website, different technology being used e.g. I pad, blackberry and also the use of twitter. Hardly any newspaper footages were shown as the audience these days would rather receive information through the World Wide Web. Some values that the guardian showed in the video is that it only releases non-biased news as its broadsheet newspaper and tackles the news from both sides. For example in the beginning it shows that the wolf was being convicted in the wrong and the guardian did explain this. But there’s always another side to the story, as there was news released about the wolf having asthma. So this shows that the guardian always publishes both sides of the story, by always being non-biased. Another value that the guardian has is for the audience to receive 24/7 coverage of news. This can be shown when that man is on his imac pro at night, and he wanted to know about a news story. All he had to do was to visit the website, this allowed him to receive the news he wanted to know.  

Audience: On the basis of this ad, who does the Guardian brand appeal to?

This advert had a wide range of audience, but on the basis of this ad there was one main target audience it was trying to attract. This is the young adults and teenage audience; they try to do this by expressing all the different technology that can be used to go on the guardian to receive news. As teenagers are the most frequent users to technology and hardly buy the newspaper, the guardian understands it could attract them if they show them there are better ways to receive news now. For example when there are 4 young people holding different gadgets surfing the news it could show them, that young people do watch the news but viral. This could be something which they might be interesting for them as it’s part of the uses of gratification as they are being educated or maybe even receiving advice. Also it shows them that by surfing the guardian news it could help them go into escapism as their finding out about the world. This just helps them leave the country were in and explore what’s happening around the globe. Another way the guardian appeals to younger people is the fact that the guardian when it was only a newspaper used to be only bought by people 21+. This is because the newspaper was much more reading and less interacting and watching videos. Now it shows that the younger people can interact through twitter by following the guardian and receiving information through there. This means that they can also interact by giving opinions and conversation with other tweeters about a topic. This is shows in the video when different people are tweeting about the three little pigs and how the situation is not fair on them. The guardian is doing this as they know this is the only way to intrigue as they enjoy social networking sites and twitter is number one at the moment for them. Another way the advert shows that the guardian is trying to reach the younger audience is that it shows a riot happening for the three little pigs. The connotation of this is that teenagers were also misunderstood and mistreated which impacted into the riots of summer 2011 to emerge. This is the exact same situation as the three little pigs and the guardian is expressing that it understand the injustice the younger adults are going through. Also the riot scene in the video could be a visual pleasure, as it looks dangerous and exciting for the young adult and the rest of the audience. 

film trailer analyses

What techniques does this trailer use to persuade an audience to see the film?

A film trailer is used to intrigue the readers By having the best parts from the films on there to make the audience want to watch more. One of the main media language used is the camera work being effective towards the audience. For example when the two main characters the rock and Dominic Toredo have their chasing scene. The camera is a long shot to capture the surrounding in where the scene is taking place, and the actors full body being shown showing their physicality. The clothing being used is to match the characters personality, the police are wearing the best police uniform, while the ‘criminals’ are wearing ruffed up clothes to show their struggles in the film. The facial expressions being shown in the trailer are serious and sarcastic looks. This is to show the funny and the serious side to towards the film as the audience always like to have a little laugh. The setting is the beautiful Rio de Janeiro which is a exotic place known for its scenery, so a film being set over here would add that south American mystery on their, as it’s part of the uses and gratification theory escapism. The props being used are the main attraction towards the film as this is what makes the film. For example the fast cars, gun and the favella’s being used make the film what they are. For the car races the lighting used are always dark to shows mysterious and badness towards the actors, and how they break the law. Also the sound used in the trailer are both diagetic and non- diagetic , the sound tracks of dubstep is used to pump up the audience about the film while watching the trailer. Also having some dialogue from the film bring in the feeling of actually watching the film, so they get a taste of how the film really is.