SUPER 8 CASE STUDY PRESENTATION

https://docs.google.com/present/view?id=dhqfmnxm_1g3xssdgj

Super 8 cross media study

Cross media: Super 8

How is Super 8 promoted through?

Print:

Through print mostly the film is reviewed to give the audience an inside detail inside Super 8, and whether the audience should spend their money to go watch the film. There is a brief paragraph about the film, and then the film is explained in more detail which is mostly for the people who don’t plan on watching the film. The review would also include information about the directors and producers, and their concept to the film. In this case the director is J.J. Abrams, and the producers the world’s best Steven Spielberg.  It’s important for the audience to know who the directors are so they can research on past project to see if they have been successful.

Time entertainment:  http://www.time.com/time/arts/article/0,8599,2075217-2,00.html

The Telegraph: http://www.telegraph.co.uk/culture/film/filmreviews/8682243/Super-8-review.html

Broadcasting:

http://www.youtube.com/watch?v=tCRQQCKS7go - Film trailer

The full trailer is shown theatrical for the full 2 minutes amount - so this attracts the cinema visitors to watch the film next time. On the TV spot the trailers around 30 seconds, so the most important scenes are shown. As millions of people watch Television around the world this is the best way to promote their film. In this case it would be perfect for the film to be promoted on the film channel e.g. Sky movies as there movie watchers. As super 8 is not out on DVD yet , people can pre-order and it has been advertised on TV.

E-media

Also the trailer is on youtube, so the trailer can be viewed anywhere at anytime by just having internet or wi-fi. Youtube is used all over the world and is one of the most viewed website in the world. People who see Super 8 on television would probably watch it on the internet to verify how good the film really is.

Films are promoted also through varies news and showbiz websites which people could look thought for example- This is E news the biggest showbiz news in America and it’s promoting the film : http://uk.eonline.com/news/do_these_new_super_8_photos_give_any/244837.

The actors, or director could have their own social networking website which could be promoted on their which may of their fans would see. Social network is a great for the fans to receive quick and fast information about the film. Especially for the teenage viewers as their ones which are the main audience and use the internet a lot. Twitter:http://twitter.com/#!/super8movie, Facebook - http://www.facebook.com/Super8Movie , Twitter of the director J.J Abrams : http://twitter.com/#!/JJ__Abrams

Also on varies website on the side on the toolbar there's going to be some advertisements. For example if someone on a movie website or a showbiz news site , there could be a toolbar on the side promoting the film.

Now look at each platform individually:

Film review - http://www.guardian.co.uk/film/2011/aug/04/super-8-review

Production year: 2011       Country – USA

Cast: Amanda Michalka, Elle Fanning, Gabriel Basso, Joel Courtney, Kyle Chandler, Noah Emmerich, Riley Griffiths, Ron Eldard, Ryan Lee, Zach Mills

Cert (UK): 12A          Directors: JJ Abrams

T.V Interview with clips of the film - http://www.youtube.com/watch?v=PcgzZBY-J1U

E media - a range of video clips, blogs, audio, articles and competitions

A range of video clips - http://movies.yahoo.com/movie/1810159189/trailer

This is a range of different video clips from the movie for people who want to watch a sneak peak of the film before buying on DVD or watching it in the cinema.

Mark Kermode review the week's new films every Friday from 2pm on BBC Radio 5 live , it can also be downloaded on podcast http://www.bbc.co.uk/blogs/markkermode/2011/08/super_8.html

Blog about film 8 - http://thegospelcoalition.org/blogs/tgc/2011/11/22/super-8/

Super 8 competitions - http://www.apollocinemas.com/Super-8-Competition.aspx

Think about how that platform uses genre codes

Radio – The film would be promoted on talk shows, which they have interviews and review the film - http://www.bbc.co.uk/blogs/markkermode/2011/08/super_8.html

Print – The newspapers that would promote Super 8 would be tabloid , as they review films while at the same time promoting it - http://www.dailymail.co.uk/tvshowbiz/reviews/article-2022617/Super-8-review-This-charming-tale-time-great-family-films.html

Now think of how Super 8 is being promoted across the 3 platforms

Similarity

The similarity of all these 3 platforms is that end of the day, they are promoting the film – radio and television tend to do this more. Radio talk shows and blogs are more reviewing and explain the positives and negatives.

Difference

The difference between the different platforms is that they target different audiences, and some are better at targeting them. For movie lovers the best platform to promote would be through the television, as people who like movies tend to watch TV a lot. Radio is better at promoting to adults who travel in their cars to go work, and also the elderly who enjoy listening to radio rather than TV. Radio and television tend to do more interviews and promote the film to the public to watch. While blogs and reviews are more critical and analyse the film so the public use their money wisely.

How is Super 8 promoted to its target audience(s) through? Who are there target audience?

Print

For print there are different target audience as newspaper like tabloid are bought by middle class people. This means there are reviews about the film as it would give the middle class people a chance to see if there money is worth to watch it. On the other hand magazines tend to promote the films more as they are a showbiz print which they have to show the audience the latest hollywood action.

daily mail - http://www.dailymail.co.uk/tvshowbiz/reviews/article-2022617/Super-8-review-This-charming-tale-time-great-family-films.html

Magazine - http://www.slantmagazine.com/film/review/super-8/5561

Broadcasting is Television, radio or DVD as most of the audience it is statistically, there are 26 million people who own a television and TV license and many people go to the cinema for example 31 million people so most people find out about new films through the TV from trailers to talk shows and Super 8 have done this through to ways by having many different country channels viewing the interview which was shown on BBC and Hit list an Australian show this brings out different types of ethnicity to watch the film and this is what will help the film go global which is globalisation.    

 How are characters/stars in the film represented in:

Print 

In the print the character and directors are represented as products as they mostly describe and introduce the characters.