BBC bulletin

Techniques

There are different techniques being used in the BBC news bulletin, one of them could be the use of diegetic and non-diegetic sound. The diegetic sounds used are the news reporters and journalist, which are the dominent voices in the news. This is because they are the ones informing and educating the audiences about what's happening around the world. The non diegetic sounds used are the music at the beginning, which shows the news identity. So whenever the audience here this music without looking at the Tv, they would regognise it to be BBC news. There's not a variety in the different camera shots which are used in the news, it's mostly a medium shot, which is facing the news reporter face to face. This is that it's direct mode is talking directly at the audience, so like he's being talked to normally. This is part of the uses and gratification which in a social way, it helps the audie

Representation
The representation in which the BBC bring is that the news should away be a moral panic towards the audience, most of the news is going to be bad. So them people have to be represented in a negative way, this is done by the serious tone of the reporter which leads the audience to believe it's a serious situation. The news corp,

Collection 1 Launch - Official Call of Duty® MW3 DLC Trailer

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The codes and conventions of the modern warfare 3 trailer; the technical codes used are the different camera positions and the affect it has on the audience. One of the camera positions used is the over the top camera view which represents that the audience have the view of a helicopter.This is by using the uses and gratification theory of escapism that the audience are there in the battle field watching everything from a safe view. This captures the theme of action, as it reminds them being in a dangerous warzone. Another camera view used is the view of point, where it's like the audience can see themselves holding the gun. This is linked to the effects theory, as the audience are drugged into believing that their going to be this fearless, brave heart soldier. This is any persons imaginations to be in a war which they know their actual lifes aint going to be in danger. One of the misc en scene is the props being use in the video to make it look like a action game. These are the different explosions being blown up in buildings. Also the guns firing at a rate which isn't normal creates that sense of moral panic. Also the diegetic and non diegetic sounds being used in the trailer creates that realism and adrenaline of a action war game. The non-diegetic fast beat rock song, creates a sense of danger as this is what rock is about, this helps the audience connect what is happening on the screen. Also the diegetic sound are the guns and explosions as this is what a war game is about.


 Media Representations: How is war represented in the trailer?


War in this trailer is represented as a brutal , violence act. As this is shown with soldiers dying and blood being splattered everywhere on the floor.  This is to show the realism of the game and how much it has evolved into making games look so real. Also the computerized globe; this could connote two different meaning. One could be that the globe shows how war has become such a big part in the world. As many countries are fighting all around the world; for example the Arab spring which occurred recently. Also it shows fighting wars in a fun and exciting way, which people can discover as they know their lifes arent going to be in danger.  However a oppositional view would be that they are "commercialising" the topic of war, where it is a more patriotic idea C.O.D is promoting the violence and competition aspect of it whereas war is more about patriotism showing a negative representation of the war.


Media Institutions: In what ways is the trailer typical of the video game industry?


it's typical of a video game to use different shots to excite and make the viewers see what the new game is really about. These shots include point of view, medium shots, long shots, plane shots etc. Another way it's typical is the different logo's which appear on the screen. the first one is the age certificate which is 17, then the name of the advertisement is modern warfare collection 1. This is to make aware of what the audience is gong to watch,  the repetitive use of the COD ident for brand identity is also a typical convention..Also when   the when a trailers out the theme has to match what the trailer is about. In this video game the theme is army, so there is the green colour being use alot. Also the army infrared theme is used with the green to capture the army theme, this is typical as all the industry does is link the game with different themes to match reality. 


Media Audiences: Who does this text appeal to and what pleasures does it offer?


This trailer appeals to game lovers which like action/fighting, this war games helps them live that in a virtual way. Although it could appeal to a much wider audience as gaming now has become more of a hobby for more people,  It offers the pleasures of social interaction which fufils the audiences' uses and gratifications. This is done by allowing the audience to play online and join 'the global village'. This also allows the audience to escape from there everyday normal lives and see how life as a solider is which is also fulfilling uses and gratifications.

Lynx Advert

Codes and Convention

1)      What techniques are used within the advert to gain and keep the viewers attention?

The advert uses sex appeal to gain and keep the viewers attention as the advert shows a range of seductive girls under a man’s control because of the reason, that he has used the lynx. Also voyeurism is a technique used to gain and keep the viewers attention as the man stops and stare at these women as they remove their bra’s, this gains/keeps the viewers attention as it leaves them wanting to see more as the advert continues.

 The advert also uses intersexual references as at the end of the advert it mentions that “the cleaner you are, the dirtier you get” this is trying to implying that if you use this deodorant  you will get cleaner but your mind will get dirtier as you any girl falling for you and doing what you want. This is part of the  voyeurism, as it's sexual pleasing the male audience through the naked eye that their watching many women in bikini's chasing a man.

Representation

2)      Discuss the following ways in which the extract constructs the representation of males and females?

In this advert Males are represented as superior/dominant as the females within the advert are copying what the man does; this also tries to represent that the spray gives the man a ‘lynx affect’ where the females follow what they say.

In contrast; this advert women also represented as sexy/attractive women as they’re all dressed in bikinis; this shows their beautiful looks which attracts male’s attractions.  However they are also represented negatively as being ‘weak’ as they are shown to be under the man’s control. This can be contradictory as it could show that males are more superior to women as they follow what he does.   

There have also been some sex symbols that have been represented within the advert as they say “The cleaner you are, the dirtier you get”. Pieces of irony are used within this line which also plays on people’s minds.

Audience

3.) What are the main audience for this lynx advert?

On the basis of this advert the target audience lynx are trying to attract would be young/middle aged men, purely because the man within the trailer is around this age himself as well as the women, therefore they are trying to attract a young audience. The Demographics being attracted would be people within C1-E; the reason for this is because these types of audience are working class/unemployed (young adults/teenagers). Therefore appealing to them as the advert shows this by using male gaze. The reason why these target audiences would be attracted as it shows males that if they use the deodorant then females will be under their control/ they will fall for whoever using the spray. By doing this the advert is shown to be a men’s deodorant as seen in the advert it would target a male audience due to it attracting the opposite sex. This advert also attracts the males audience as it's part of the uses and gratification thoery as it helps them go into escapism. Being chased by hundreds of women is a man's dream, and watching the lynx advert somehow they could see themselfs in that position as they have the lynx product aswell.

Institutions

4)      What is shown in the advert about the lynx brand and the experience it offers?

The advert suggest that the lynx brand and the experience it offers are wild and sexual as the advert shows this through the continuous sex appeal within the advert, the experience the deodorant offers is that it’s a “girl magnet” which is trying to show the different experiences such as having  girls surrounding you. This builds on previous Lynx ads that also suggest people who ever uses Lynx will have beautiful women attracted to them.  The advert also communicates to a variety of men by showing that anyone that uses the lynx could get someone by wearing lynx.

At the end of the advertisement it says “The cleaner you are, the dirtier you get”, this tries to express to people by using the lynx makes you cleaner but your mind dirtier. An example of this is when the females are following what the man does and then he makes them take the bras off.

Itunes advert analyses

What conventions does this trailer use to persuade the audience to buy the product?

The conventions used to persuade the audience to buy the product was mainly the music and dancing, the music the dancers are dancing to is ' Hey Mama' by the Black Eye'd Peas which is an upbeat song and gets the audience to identify with the lyrics which are :' Hey mama , its that beat that make you move mama'. Looking specifically , we notice the dancers are silhouetted , but you can tell that they are of different ethnic background for example; The woman with an afro dancing to funk and also a white man with his hat on backwards, low combats and body popping which usually signifies a break dancer. This shows that the Ipod is made for everyone with it simplicity but up to date technology. Lastly the use of bright colours signifies a good feeling, letting the audience know that the Ipod is something good and exciting to have.

What would be the main target audience for this trailer?
This advertisement would attract Window users. Ipods were specifically made for a software called Itunes, with this software you can upload music, arrange into playlists , also buy music from the homepage but was available only on mac computers. But this in this trailer it lets the audience know that it is now made for Windows which goes out to a much broader audience , as it is the leading brand in computer whilst the Mac computer is still rising in popularity. This trailer reaches out to ages from 12 to 30/35 socio economically graded C1,C2,D, and would attract fun seekers and a more sophisticated audience.

How is the product represented?
In this trailer the dancers are silhouetted and the only thing standing out is the Ipod itself and the headphones because they are white. This shows that the music is coming from the Ipod and makes the creates a good feeling to make people dance as they do in the trailer. Also it advertises Itunes which is the only software available for the Ipod and gives the web address this enables the audience to download the software for free. The Ipod is represented as a product for everyone , as shown in the trailer there are different genres of dancing with people of different ethnic background. We are shown a Afro black woman dancing to funk which is popular within the black ethnicity. A white b-boy break dancing which is popular within the white ethnicity, a white woman with long hair club dancing and a black man with cainrows street dancing, which is again popular to black ethnicity. This tells the audience that this product is not specifically just made for Mac Users but is beneficial to everyone all over the world.

How does the brand encourage people to buy the product?
The brand of the Ipod is Apple which is the brand for mac computers, Itunes and all Iphones and Ipads. They encourage people to buy the product by making is accessible to Windows which is the leading brand in computers, this reaches a much wider audience as many people windows more than mac. It also gives the web address www.itunes.com which then gives the audience the advantage to download Itunes and also sell the Ipod. Also the different dancing helps the audience go into escapism as they want to be dancing in their own world with the ipod.