Media Forms: What codes and conventions does the trailer use to establish the text’s genre?
The codes and conventions of the modern warfare 3 trailer; the technical codes used are the different camera positions and the affect it has on the audience. One of the camera positions used is the over the top camera view which represents that the audience have the view of a helicopter.This is by using the uses and gratification theory of escapism that the audience are there in the battle field watching everything from a safe view. This captures the theme of action, as it reminds them being in a dangerous warzone. Another camera view used is the view of point, where it's like the audience can see themselves holding the gun. This is linked to the effects theory, as the audience are drugged into believing that their going to be this fearless, brave heart soldier. This is any persons imaginations to be in a war which they know their actual lifes aint going to be in danger. One of the misc en scene is the props being use in the video to make it look like a action game. These are the different explosions being blown up in buildings. Also the guns firing at a rate which isn't normal creates that sense of moral panic. Also the diegetic and non diegetic sounds being used in the trailer creates that realism and adrenaline of a action war game. The non-diegetic fast beat rock song, creates a sense of danger as this is what rock is about, this helps the audience connect what is happening on the screen. Also the diegetic sound are the guns and explosions as this is what a war game is about.
Media Representations: How is war represented in the trailer?
War in this trailer is represented as a brutal , violence act. As this is shown with soldiers dying and blood being splattered everywhere on the floor. This is to show the realism of the game and how much it has evolved into making games look so real. Also the computerized globe; this could connote two different meaning. One could be that the globe shows how war has become such a big part in the world. As many countries are fighting all around the world; for example the Arab spring which occurred recently. Also it shows fighting wars in a fun and exciting way, which people can discover as they know their lifes arent going to be in danger. However a oppositional view would be that they are "commercialising" the topic of war, where it is a more patriotic idea C.O.D is promoting the violence and competition aspect of it whereas war is more about patriotism showing a negative representation of the war.
Media Institutions: In what ways is the trailer typical of the video game industry?
it's typical of a video game to use different shots to excite and make the viewers see what the new game is really about. These shots include point of view, medium shots, long shots, plane shots etc. Another way it's typical is the different logo's which appear on the screen. the first one is the age certificate which is 17, then the name of the advertisement is modern warfare collection 1. This is to make aware of what the audience is gong to watch, the repetitive use of the COD ident for brand identity is also a typical convention..Also when the when a trailers out the theme has to match what the trailer is about. In this video game the theme is army, so there is the green colour being use alot. Also the army infrared theme is used with the green to capture the army theme, this is typical as all the industry does is link the game with different themes to match reality.
Media Audiences: Who does this text appeal to and what pleasures does it offer?
This trailer appeals to game lovers which like action/fighting, this war games helps them live that in a virtual way. Although it could appeal to a much wider audience as gaming now has become more of a hobby for more people, It offers the pleasures of social interaction which fufils the audiences' uses and gratifications. This is done by allowing the audience to play online and join 'the global village'. This also allows the audience to escape from there everyday normal lives and see how life as a solider is which is also fulfilling uses and gratifications.
No comments:
Post a Comment