Audience :
The audience that this programme appeals to is people who are interested in technology or have the same phobia as the people in the programme. The gender would be mixed. but it would mostly attracts males as gadgets are something which fasinates them mostly. The socio-economic status that would watch it is the middle-class mostly as they are the ones to watch BBC3 mostly. Also this could mostly target the older generation, as they're not use to the new technology being released. The people that would also would watch this are the ones with an income which would supply these gadgets. This is because they could relate themselves to the people in technophobes.
Institution:
As BB3 would be releasing the programme it's targeting an audience of 16 to 34 year olds. The programmes which are played mostly on BB3 are there to entertain while at the same time educating the young public. The programme would be played at around 7-10pm. These are the times teenager watch television on weekdays. With teenagers and young adults targeted , the programme would most likely feature people around them ages; as they would watch that too.
Media forms:
I am expecting to see a teenager version of this programme, with not only focusing on technology as this would bore them. The teenagers lifes will be looked at as the viewers can compare their lifes. Then each teenager will talk about their technology phobia and why there like this. The programme would then probably find ways to resolve this problem, as viewers always like to see a good ending to a film or programme.
representation
This documentary
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